Tuesday, March 9, 2010
US v. UK: Battle for the Indian English Speaking Population
The problem with using the black market was that foreigners needed official government money changing receipts for many big purchases. Plane tickets, train tickets, hotel rooms and lots of hard goods required not only the Rupees, but also the precious money changing receipt – usually from the American Express Office.
Up here in Dharamsala the Tibetans who speak English are all using American terms and those who are fluent are definitely speaking American. The students graduating from TCV have no interest in studying in England. They want to go to American Universities.
But this wave of American influence is definitely flavor-of-the-week as far as Hindus go. Hindus have been absorbing invading cultures for thousands of years and they haven’t let any of them become greater than the native Indian vibe. They take what works, put the local spin on it and it becomes part of their culture. I’m sure if I understood Hindu and watched Indian TV, there are plenty of Indian shows that have absorbed US formulas but keep them grounded in Indian culture.
But for all the America-bashing that dominated international opinion through the 00’s, this culture has been eating up ours.